2020 has been an unprecedented year for mobile apps and app marketers with installs rising rapidly due to pandemic lockdowns.
That also means that mobile publishers faced growing competition in the app space and as Apple continued to adapt its acquisition and privacy standards many user acquisition marketers and publishers have adapted their marketing strategies.
According to a survey by AdColony, 54% of marketing experts said they were moving toward Android. That’s a 20% jump over the previous year and highlights the effect Apple iOS privacy chances have had on marketers.
