Tag: strategies


6 Strategies To Convert the Content Clueless in Your Brand’s Leadership

January 18, 2024

Via: CMI

You diligently developed your customer personas, carefully selected relevant keywords, and added funny memes to your content strategy. Presenting it to the CEO, you observe a look of confusion. At its conclusion, they clear their throat and say, “This all […]

Content & SEO, Marketing Channels

3 Strategies To Help Content Marketers Navigate Work Grief and Burnout

August 30, 2023

Via: CMI

For over three years, people have carried a crushing burden of unprocessed grief while enduring a withering barrage of change at work. It’s a many-sided issue with no clear cause or fix. But the result is that content marketers are […]

Big Data, Platforms & Software

Optimizing your Google Ads account: 10 advanced strategies

June 20, 2023

Via: Search Engine Land

Google Ads continues to be one of the most important platforms for businesses of all sizes and scales. But with constant updates, increasing automation and the loss of many “traditional” control levers, finding the right balance between investment and returns […]

Marketing Channels, Social Media Marketing

10 Proven Strategies for Effective Social Media Growth [Infographic]

June 9, 2023

Via: Social Media Today

Looking for ways to improve your social media marketing performance, and get more out of your online efforts? This could help – social media advisor Angie Gensler has put together a listing of key tips to cross-check against your social […]


Metaverse Marketing: Ensure Business Safety and Thrive With These 4 Strategies

May 18, 2023

Via: Natalie Dunn

In today’s fast-paced digital marketing landscape, it is crucial for businesses to stay ahead of the game to remain competitive and successful. As technology continues to rapidly evolve, marketers must stay informed about the latest advancements and emerging trends. The […]


Voice Search: 6 Strategies to Optimize Your Website

April 20, 2023

Via: Lilian Cooper

Voice search technology is becoming increasingly popular—more than 50% of US consumers use speech search for online grocery shopping, while 25% of the global population uses this solution to browse the Internet. However, voice search queries work differently than text—organizations […]


3 Tried-and-True Strategies to Help Marketers Navigate Turbulent Economic Conditions

April 7, 2023

Via: Entrepreneur

Navigating uncertain and dynamic economic conditions can challenge even the most seasoned marketing teams. When turbulent economic times hit, all parts of a business shift. Top marketing leaders recognize those moments and adjust their plans to meet the business’s strategic […]

Marketing Channels, Web Advertising

Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns

December 5, 2022

Via: Search Engine Journal

What Are Stale & Evergreen Campaigns First, we need to get on the same page about exactly what constitutes stale and evergreen. Evergreen PPC Campaigns Defined Evergreen PPC campaigns are campaigns you always have running mainly because they contain core, […]


How to Navigate the Fast-Changing Digital-Marketing Landscape

July 15, 2021

Via: Entrepreneur

In life, change is the only constant thing. Some changes happen naturally as things evolve. In some cases, extraordinary intervening factors radically alter, accelerate or even derail the status quo. Covid-19 turned out to be such an intervening factor, and […]

Big Data, Customer Data, Marketing Technologies, Other Technologies

5 Strategies to Become A More Impactful, Buyer-Driven Marketing Org

May 3, 2021

Via: Marketing Land

It’s fall 2022. We’ve moved past the lockdown and are in a bar with a group of marketing peers at an industry event reflecting on the past few years and all the transformation B2B marketing has gone through. What would […]

Big Data, Customer Data

CCPA’s Effect on Personalized Marketing and How to Adapt Your Strategies

March 10, 2020

Via: Target Marketing

The California Consumer Privacy Act (CCPA) came into force on Jan. 1, 2020, and it greatly restricts how brands collect and manage consumer data, thus affecting personalized marketing. Under the CCPA, consumers will know when personal data is being collected […]

Marketing Channels

How Marketers Can Create More Comprehensively Inclusive Strategies

August 12, 2019

Via: Adweek

Young. Attractive. Thin. Able-bodied. Straight. White. Cisgender. For decades, almost everyone who appeared in ads conformed to these traits. Marketers believed that ads showcasing “beautiful” people—by traditional standards, anyway—would compel consumers to buy their products. But consumers today don’t want […]


Why C-Suites Are Agonizing Over the Death of Email

August 9, 2019

Via: Target Marketing

There is no question that many of the fat cats inhabiting C-suites today are nervously scratching their heads and trying to conjure up strategies to protect their empires against the possibility of an economic downturn. The barbarians are not yet […]

Marketing Technologies, Mobile Marketing

Spring Forward With Smart E-commerce Strategies

May 10, 2019

Via: Target Marketing

With the growth of e-commerce and the increasing amount of options at consumers’ fingertips, the market is ripe for innovation. Good customer service isn’t just a nice-to-have, but a must-have. E-commerce sales are projected to reach $604.2 billion by 2020, […]

Email Marketing, Marketing Channels

How Dimensional Mail Can Be an Impressive Direct Mail Strategy

May 9, 2019

Via: Target Marketing

Sometimes, direct mail marketing is really fun. Have you ever opened a can of worms? I did, and that dimensional mail really was a can of worms. I received a soup can in the mail about 25 years ago. It […]

Marketing Channels, Web Advertising

3 Tips to Improve Local SEO Efforts

March 5, 2019

Via: Target Marketing

When it comes to local search, what do marketers and retailers need to do to get ahead in 2019? Moz surveyed 1,400-plus local business owners and marketers in our “State of Local SEO Industry Report,” an industrywide temperature check to […]

Marketing Channels, Web Advertising

Native Programmatic Is Still Integral to Digital Marketing Strategies

December 26, 2018

Via: Adweek

Remember a few years back when native programmatic advertising was one of the industry’s hottest topics? In those days, industry players were loudly proclaiming that the process of assembling and distributing native ads would finally be scalable due to the […]

Marketing Channels

5 Key Direct Mail Design Strategies and Elements

November 15, 2018

Via: Target Marketing

After your list, your direct mail design strategy is critical. Your images, layout, fonts and colors all contribute to whether your mail piece will be read or thrown away. Obviously we want our mail pieces read and acted upon, so […]

Marketing Technologies, Other Technologies

6 Strategies for Medicare AEP Marketing Success

November 13, 2018

Via: Target Marketing

The leaves have changed into radiant hues and have begun to drop, football season is in full swing, and we’re already deep into Fall. Over dozens of Medicare Marketing AEP seasons, healthcare marketers have come to view Fall from a […]

Big Data, Customer Data

3 Ways to Take On Industry Competitors and Dominate the Market

September 24, 2018

Via: Adweek

Why do the most lucrative industries quickly become the most saturated? Because that’s where people are making money. In no time, that lucrative industry becomes an over-populated any man’s zone where only the exceptional survive. Fortunately, in the words of […]