Tag: statistics

Marketing Channels, Social Media Marketing

Instagram: 2023 Statistics and How To Harness This Billion-User Platform for Business Growth

January 11, 2024

Via: Martech Zone

Instagram has emerged as a social platform and a formidable force in the marketing world. With over 1.3 billion active users worldwide as of 2022, Instagram has transcended beyond a mere photo-sharing app to a global marketplace, a trendsetter, and […]


The Rise of the Second Screen: Statistics, Trends, And Marketing Tips

January 3, 2024

Via: Martech Zone

The integration of second screen usage into our daily lives has revolutionized the way consumers interact with television and digital content. This convergence has opened up new vistas for marketers to engage with their audience. Let’s delve into the statistics […]

Content & SEO, Marketing Channels

27+ Content Marketing Statistics To Help You Succeed in 2023

December 15, 2022

Via: CMI

What to know about your content marketing career – and your team’s Our (first) Content Marketing Career & Salary 2023 Outlook (registration required) found: As we wrote in the report, many content marketers are “poised and ready to leap when […]

Content & SEO, Marketing Channels

How To Use Statistics Content To Attract High Quality Backlinks

May 25, 2022

Via: Search Engine Journal

Imagine you wake up at 8 a.m. bright-eyed and bushy-tailed, slurp down your first caffeine boost for the day, and sit down to do some cold but needed backlink outreach. You’ve tried desperately for months, like a 5th-grade school girl […]

Marketing Technologies, Other Technologies

Lead Conversion Statistics All B2B Marketers Need to Know

January 12, 2021

Via: Convince and Convert

B2B marketing is complex with a myriad of tactics, technologies, and data solutions to choose from to promote your business and sell your products and services. As complex as modern B2B marketing is, it is also as simple as: How […]

Marketing Channels, Web Advertising

5 Account-Based Marketing Statistics You Need to Know

September 28, 2020

Via: Convince and Convert

The concept of account-based marketing (ABM) was introduced by ITSMA in 2003. ABM made the first appearance on Google Trends in 2013. In the past few years, the number of ABM software companies has skyrocketed, along with agencies that specialize […]

Content & SEO, Marketing Technologies

12 Video Marketing Statistics You Need to Know in 2020

February 13, 2020

Via: Convince and Convert

2020 is just getting started, and now is an ideal time to look at some video marketing statistics to shape your marketing plans. 1. The Platform of Choice for Business Video Viewing Is Desktop 87% of the Time If you’re […]

Big Data, Marketing Technologies, Other Technologies, Platforms & Software

Advertisers Need to Focus on People and Drop the Excessive Use of Algorithms

August 5, 2019

Via: Adweek

My head is cluttered with hordes of information. Big Data is in full effect. Every time I attend a meeting, conference or business briefing, everyone seems so hellbent on spewing forth all the data they have ever learned in their […]

Marketing Channels, News, Social Media Marketing

20 Surprising Social Media Statistics from Social Media Examiner’s 2019 Industry Report

May 22, 2019

Via: Convince and Convert

Our friends at Social Media Examiner have released their annual survey on the state of the social media marketing industry, and as always, it provides some fascinating looks into how social media marketers are thinking about social media trends and […]

Digital Media & Mobile, Media

10 mobile statistics marketers will love

July 28, 2016

Via: Marketing Land

At least once a year, I like to step back from the mobile industry to provide some context as to what is happening and, more importantly, why it’s happening. It’s also important to know what these statistics mean to marketers. […]

Customer Data

Nine exciting US digital marketing stats from the past week

January 28, 2016

Via: Econsultancy blog

When it comes to creating a great customer experience, marketers rate strategy, design and culture as the three most important factors, according to our new Quarterly Digital Trends Briefing report in association with Adobe. Q: Please rank the importance of […]