Tag: social media content

Content & SEO, Marketing Channels, Social Media Marketing

How To Create Engaging Social Media Content: 12 Tips To Drive Results

September 26, 2022

Via: Search Engine Journal

Social media has become a significant part of most people’s daily routines. According to a recent study from Pew Research Center, almost half of Americans use Facebook multiple times a day, and 70% access it at least once a day. […]

Marketing Channels, Social Media Marketing

10 Tips To Write Engaging Content Previews for Social Media

January 24, 2022

Via: CMI

Social media users scan their feeds, so marketers fiddle with images to compel their target audience to stop scrolling. But bright pictures shouldn’t be the only hook for them to stop, click, and read. Scrollers who catch sight of an […]

Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

5 Easy Places To Curate Content for Social Media

October 26, 2021

Via: CMI

You can publish a steady stream of social media content that will attract an audience without having to create it from scratch. How? Content curation. It’s also a helpful way to turn your social channels into thought leadership platforms where […]

Big Data, Platforms & Software

What Is Hidden Behind Social Media Images, and Why Are Brands Hunting For It?

June 7, 2021

Via: Social Media Today

The majority of social media content is visual, with users uploading over 3.2 billion photos every day. These images contain a wealth of information about our consumer habits, which are not always revealed in the captions. Visual Insights by YouScan […]

Marketing Technologies, Other Technologies

7 Reasons Why EMV Is Outdated for Influencer Marketing Measurement

June 21, 2018

Via: Adweek

Last month, social influence analytics service Klout shuttered its doors after 10 years. Klout would rank the influence of social media profiles on a scale of 1 to 100. Given the rise of influencer marketing, why would a service that […]

Digital Media & Mobile, Media, Television

TV May Affect the Brain, But Influencer Marketing Affects the Heart

January 26, 2018

Via: Adweek

Marketing and advertising have evolved in many ways over the past decade, particularly with the ways we consume media, most notably social media. The advent of social media has ushered in a new wave of creators— the talented individuals who […]

Marketing Channels, Social Media Marketing

Content for the Selfie Generation

June 9, 2016

Via: Adweek

Today’s teens and young adults are the first generation to have come of age after the rise of the social, mobile web, so the avenues through which they interact with media are by definition new and different. What does it […]