Tag: SMS

December 5, 2023

Text messaging is everywhere these days, and business texting platform Text Request recently released its 2024 State of Business Texting Report (disclaimer: I work for Text Request and was part of this study). The report covers how businesses are using […]

July 12, 2023

When used strategically and respectfully, text messaging (SMS) can be a powerful tool for businesses to engage their audience, drive conversions, and build customer loyalty. SMS Marketing Statistics These statistics from SMSComparison highlight the widespread use of smartphones, the high […]

April 27, 2023

Consumers age 55 and older still prefer email as a brand messaging channel. But that is not the case with people in the 25-54 cohort, according to The 2023 Mobile Consumer Trends Report, a study from Vibes, conducted by Industry […]

December 20, 2021

How easy is it for you to cut through the noise and communicate with your customers? Thanks to the convenience of mobile, customers now expect more from businesses and want to interact with them differently – through text message. Find […]

November 30, 2021

Is driving local traffic one of your top goals? Whether you’re trying to drive holiday traffic or traffic during any season, SMS might be the answer. According to research from the messaging platform Podium, SMS (or text messaging) is the […]

November 3, 2021

Text message marketing, also known as SMS marketing, continues to be a proven powerful tool that enables businesses to immediately and effectively connect with customers. For example, Square found in its Omnichannel Commerce Report that marketing members that open a […]

October 21, 2021

Is driving local traffic your number one goal? How about getting a 97% open rate and transforming your relationship with customers for the better? On October 13, I moderated a sponsored Search Engine Journal webinar presented by Thomas Clawson, Partner […]

August 12, 2021

The new text upgrade from Keap lets small businesses send automatically triggered SMS messages. Clients and prospects who make a purchase, schedule an appointment or fill out a lead form get these follow-ups. It’s another way small businesses can take […]

January 22, 2019

The first text, AKA “short message service” or SMS, was sent 26 years ago, in 1992. Since then, SMS marketing has grown in usage alongside the mobile phone, even sparking a new kind of linguistic shorthand in the heydays of […]

January 7, 2019

As marketers, our goal should always be to meet our customers where they are. As much as we may want to establish and control the parameters of every interaction, it doesn’t work that way. Greater success lies in letting the […]

June 7, 2017

SMS marketing apparently overcame its rough times – with online sources proclaiming it “no longer the ugly duckling” of marketing and meticulously reconsidering its value and the related campaign strategies. However, in order for your marketing campaigns to fully benefit […]

November 10, 2016

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife, 89% of customers use […]

February 2, 2016

For almost as long as mobile phones and text messaging have been around, people have been predicting the death of SMS marketing. There are, in fact, reasons to suppose that the future of SMS is more secure than many other […]