Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project.
According to a survey by ScanLife, 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Given this, which company do you think will have a more successful marketing campaign?
If you’re already on board with SMS marketing, here are some tips and suggestions on how to maximize your success.
