Tag: optimize

October 18, 2022

There are two ways to approach the issue of optimizing TikTok Ads. First, you could try to optimize these ads before the campaign rolls out. That’s a good strategy. Any marketer would want their ad campaign to be as effective […]

May 23, 2019

The powerful targeting of direct mail can help you punch through all the marketing noise people are exposed to each day. Martech tools provide ways to make an even greater impact with your campaigns by cross-pollinating between channels. Many marketers […]

November 5, 2018

Pinterest small and midsized business marketing lead Lisa Fong shared four steps that the 1.5 million-plus brands on its platform should go through in order to optimize ad campaigns aimed at some of its more than 250 million monthly users. […]

August 27, 2018

SEO is often thought of in much narrower terms that it should be. It isn’t just keywords and other “mechanical” aspects you should be paying attention to as you seek to maximize your website’s marketing performance. Here are some additional […]

July 16, 2018

Video is one of the most potent forms of online outreach. So, it’s not surprising that even text- and photo-heavy sites like Airbnb are capitalizing on it. As online video evolves and matures, new and compelling business uses are being […]

June 29, 2018

There are a number of misconceptions surrounding marketing automation. For instance, many marketers think that using automation technology involves a lengthy implementation process along every step of their workflow. However, this couldn’t be further from the truth. According to this […]

December 7, 2017

It doesn’t take long to spot a weak YouTube channel. The images might look stretched or amateur, the titles might be inconsistent, or the video thumbnails could be boring. Whatever it is, you know a lazy YouTube channel when you see it, and it makes […]