Tag: optimize

Marketing Channels, Social Media Marketing

How To Optimize TikTok Ads Like A Pro: The 5-Step Guide

October 18, 2022

Via: Search Engine Journal

There are two ways to approach the issue of optimizing TikTok Ads. First, you could try to optimize these ads before the campaign rolls out. That’s a good strategy. Any marketer would want their ad campaign to be as effective […]

Email Marketing, Marketing Channels

3 Martech Tools to Optimize Direct Mail Campaigns

May 23, 2019

Via: Target Marketing

The powerful targeting of direct mail can help you punch through all the marketing noise people are exposed to each day. Martech tools provide ways to make an even greater impact with your campaigns by cross-pollinating between channels. Many marketers […]


Pinterest Shared 4 Ways for Brands to Optimize Their Ad Campaigns

November 5, 2018

Via: Adweek

Pinterest small and midsized business marketing lead Lisa Fong shared four steps that the 1.5 million-plus brands on its platform should go through in order to optimize ad campaigns aimed at some of its more than 250 million monthly users. […]

Content & SEO, Marketing Technologies

How to Optimize Your Website’s Marketing Performance

August 27, 2018

Via: Target Marketing

SEO is often thought of in much narrower terms that it should be. It isn’t just keywords and other “mechanical” aspects you should be paying attention to as you seek to maximize your website’s marketing performance. Here are some additional […]

Marketing Channels, Social Media Marketing, Web Advertising

How to Optimize Your Use of Video for Every Social Channel

July 16, 2018

Via: Adweek

Video is one of the most potent forms of online outreach. So, it’s not surprising that even text- and photo-heavy sites like Airbnb are capitalizing on it. As online video evolves and matures, new and compelling business uses are being […]

Automation, Marketing Technologies

The Internal Processes Marketing Teams Should Automate Now

June 29, 2018

Via: Adweek

There are a number of misconceptions surrounding marketing automation. For instance, many marketers think that using automation technology involves a lengthy implementation process along every step of their workflow. However, this couldn’t be further from the truth. According to this […]

Marketing Channels, Web Advertising

How to Optimize Your YouTube Channel

December 7, 2017

Via: Social Media Today

It doesn’t take long to spot a weak YouTube channel. The images might look stretched or amateur, the titles might be inconsistent, or the video thumbnails could be boring. Whatever it is, you know a lazy YouTube channel when you see it, and it makes […]