It doesn’t take long to spot a weak YouTube channel.
The images might look stretched or amateur, the titles might be inconsistent, or the video thumbnails could be boring. Whatever it is, you know a lazy YouTube channel when you see it, and it makes it much less likely that you will spend your time with its content.
Given that YouTube is the second largest search engine in the world, you should already be using video for your business no matter what your size is. When you do, make sure to do it right and take the time to manage your channel like a professional.