There are a number of misconceptions surrounding marketing automation. For instance, many marketers think that using automation technology involves a lengthy implementation process along every step of their workflow. However, this couldn’t be further from the truth.
According to this definition of marketing automation from Neil Patel, “Marketing automation is the process of using software and technology to optimize, automate and measure repetitive online marketing tasks.”
The reality is that it’s now possible for marketers to automate repetitive day-to-day tasks.