Video is one of the most potent forms of online outreach. So, it’s not surprising that even text- and photo-heavy sites like Airbnb are capitalizing on it. As online video evolves and matures, new and compelling business uses are being discovered all the time.
Those use cases are important to explore because the audience for video is practically limitless. YouTube and Snapchat generate 15 billion combined views every day, while 500 million users watch Facebook videos daily.