Tag: digital

June 17, 2021

Content marketing is a smart and effective way for law firms to reach more users and potential clients through their online content. The benefits of law firm content marketing go far beyond social media likes and website traffic. In fact, […]

June 17, 2021

This past year, digital transformation became a reality for businesses of all kinds as the global pandemic accelerated the pace of change by years. The future trends you were using to guide your digital marketing strategy previously may now be […]

May 28, 2021

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need […]

May 10, 2021

When most PPC professionals think about Microsoft Advertising (Bing Ads for the holdouts among us), paid search is the default. You might remember shopping but too often, the youngest (and in my opinion, the most promising) channel – the Audience […]

May 7, 2021

Writing a book is a lot of work — after all, you’re not only drawing on your own knowledge and experiences, you’re also working in case studies, statistics and more to prove your point. While finishing that book is a […]

April 27, 2021

Good morning, Marketers, and are you ready for three-dimensional warfare? The gloves are off between Apple and Facebook. With the implementation of new App Tracking Transparency policies, Apple has created a situation in which Facebook can only track user activity […]

April 23, 2021

The decisions made in the planning stage of a new site launch can either constrain the site and force it to underachieve or serve as a foundation for seemingly limitless growth. This guide to launching a new site will help […]

March 31, 2021

For more than a decade, content marketing has been a favorite marketing strategy for businesses of all sizes in nearly all industries. It’s straightforward, it’s cost-efficient and it has the potential to scale almost indefinitely, so its popularity is neither […]

March 30, 2021

Digital marketing professionals are a hot commodity. In fact, a recent study by LinkedIn shows that digital marketing is one of the top 10 most in-demand jobs worldwide. I decided to dig a bit deeper and, using LinkedIn Sales Navigator, […]

March 26, 2021

A prime challenge in reaching financial goals is staying motivated over the years, especially following a rocky year when many people’s circumstances were murkier than ever. Mint, the personal finance app owned by Intuit, last week wrapped up its first […]

March 26, 2021

Burger King is targeting the gamer cohort through an immersive virtual experience that links back to real-world rewards. By embedding The Menu Court in NBA 2K21, the brand has a chance to engage consumers who are spending massive amounts of […]

March 25, 2021

The beverage brand works with a tech company to identify relevant trends early and jump on those conversations before they disappear into TikTok’s perpetual feed and out of consumers’ minds. Coconut water brand Vita Coco has elevated social listening as […]

March 22, 2021

In a lot of ways, COVID-19 was a catalyst for change as businesses quickly adapted to remote workforces, local restrictions to protect public health, changes in consumer needs, budgetary concerns and more. While many are hopeful that things will return […]

March 22, 2021

The digital advertising industry is at an inflection point. Cookies are going away (making one-to-one targeting harder), practices such as fingerprinting are becoming obsolete and there’s new regulation. There’s no getting away from it, user privacy now sits at the […]

March 19, 2021

The world of SEO is always changing as Google adjusts its algorithm based on click data, site speed, links, location, personalized results, and numerous other factors. In ecommerce, the pandemic has emphasized the need for organizations to be agile in […]

March 18, 2021

Researchers have developed a whole field of study dedicated to inquiring about colors and the way they influence us. Marketing has taken great advantage of these studies, using them to determine what shades to apply in products, advertising, websites and […]

March 9, 2021

Internal links at the enterprise level rarely get the love, attention, or optimization they deserve. Though inbound links have a solid reputation for helping to quickly build a site’s authority and ability to rank, they are also one of the […]

March 8, 2021

Your customer LTV is how much the average customer is worth to your business in the lifetime of their relationship with you. Lifetime, in this context, refers to the number of years you retain that customer. For example, your average […]

March 4, 2021

The business world is constantly innovating and if you want to be successful, that means being willing to adapt with the times. It also means you should strive to keep your business on the cutting-edge from time to time, especially […]

March 4, 2021

Marketing today really boils down to one question: “How can we be heard?” And that’s getting increasingly difficult. Being relevant, interesting, timely, entertaining, and superior isn’t enough anymore. The central issue with content, now and into the future, is “How […]