Tag: Ad Spend

Marketing Channels, Web Advertising

Google search CPCs up 19%, pushing ad spend up 17%

January 29, 2024

Via: Search Engine Land

Advertising spend on Google search ads in the U.S. rose by 17% year-on-year in the final quarter of 2023. Meanwhile, Google click growth remained steady at 8% year-on-year, while cost-per-click accelerated to 9% during the same period. Those numbers come […]


Pandemic boom industries slow ad spend amid recession concerns

August 9, 2022

Via: Marketing Dive

Industries that thrived at the height of the pandemic now find themselves scaling back their advertising spend as inflation soars and consumers grow fearful. While that shift could reflect trouble for industries like finance and real estate, which saw a […]


Digital ad sales to top two-thirds of total spend for first time in 2021, Magna forecasts

April 1, 2021

Via: Marketing Dive

Magna’s latest forecast paints a sunnier outlook for the ad industry, which it says has recovered faster than expected from the effects of the coronavirus pandemic. Magna chalks up the improved economic outlook to the new stimulus package, the decline […]

Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Study: Most retailers will boost ad spend on Facebook next year

November 20, 2020

Via: Mobile Marketer

Retailers facing continued disruptions from the pandemic plan to ramp up their spending on social media next year to reach consumers who are expected to spend a significant amount of time online,’s survey of marketers indicates. While medicine researchers […]

Email Marketing, Marketing Channels

Where and How to Refocus Your Ad Spend Next

June 17, 2020

Via: Target Marketing

Amid the economic turbulence triggered by the COVID-19 pandemic, global ad spend is projected to hit $691.72 billion in 2020, a nearly 3% decline compared to last fall’s forecast. With public health experts warning of a second wave of coronavirus […]

Big Data, Platforms & Software

Despite the Exodus of Teenage Users, Facebook Remains the Optimal Platform for Ad Spend

September 28, 2018

Via: Adweek

Is Facebook losing its luster? eMarketer seems to think so—at least when considering the platform’s projected decline in the growth of its teenage user base. With Snapchat’s number of adolescent users on the rise, advertisers previously married to Facebook are […]

Media, Television

New Digital TV Nets, Cable Channels Post Higher Ad Spend

December 15, 2016

Via: Media Post

Alternative TV networks — including new digital OTT TV services, traditional cable and others — continue to spend more in national TV advertising so far this season versus the same period a year ago. NFL Network leads this group– $38.9 […]