Fox Networks Group has struck a major video streaming/video-on-demand deal with major TV marketer Mondelez International.
Mondelez, whose brands include Nabisco, Oreo, Chips Ahoy!, Cadbury, Belvita, and Dentyne, says the partnership will center around new ad formats on new screens, all aimed at creating content.
Financial details were not disclosed.
One of initial parts of the deal will include branded content around a live event to air on Fox on July 30th, called “Heaven Sent,” featuring skydiver Luke Aikins jumping from 25,000 feet with no parachute. It will be re-broadcast on National Geographic on Sunday, July 31.
