Verizon bought Yahoo’s core assets for billions, but analysts and industry insiders can’t seem to agree on which company got the better deal from the acquisition announced Monday.
The transaction makes Verizon much more important to the digital advertising industry, according to Brian Wieser, senior research analyst at Pivotal Research.
“Verizon represents the legacy inventory associated with Verizon as an ISP, the legacy AOL inventory, the bulk of Microsoft’s global display inventory and now Yahoo, the company probably captures somewhere around $8-9bn of gross ad revenue and more $4-5bn in net ad revenue,” Wieser wrote in a research note published Monday.
