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Why Digital Real Estate Is the Best Way for Brands to Grow

Despite the flashy “Retail Apocalypse” headlines, the truth is retail is alive and growing. Yes, some legacy retailers are struggling to adapt to the tidal wave of new technology and consumer demands that define today’s retail market, but innovative retailers are embracing technology to create exciting experiences, which are attracting new customers and allowing them to thrive. While physical stores and shopping in person will always be critical to retail, leading merchants are also keenly focused on expanding their digital real estate to ensure they’re meeting their customers where and when they want.

Here are a few key insights that are helping top retailers drive change and excite consumers.

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