If you’re a large organization, there are typically six critical aspects of enterprise software that you always need:
- Account Hierarchies – perhaps the most requested feature of any enterprise platform is the ability to build account hierarchies within the solution. So, a parent company can publish on behalf of a brand or franchise beneath them, access their data, assist in deploying and managing multiple accounts, and controlling access.
- Approval Processes – enterprise organizations typically have layers of approval to deal with legal, regulatory, and internal collaboration sequences. A social media update, for example, may move from an associate to a graphic designer, to a manager, to legal, back to an editor, through to a publisher. Performing these hand-offs through email or spreadsheets can get out of control
