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The Magic Wheel of PPC Automation Optimization

March 10, 2021

Via: Search Engine Journal

Category:

With the increase in automation offered by Google Ads and Microsoft Ads (whether advertiser-appreciated or not), one would be wise to not simply accept automation and utilize it but to optimize it, as well.

Wait, how does one optimize automation?

Doesn’t one simply push the button to move to Target ROAS or Smart Shopping campaigns, then sit back and crack open a cold one while the machine does the heavy lifting?

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