Spring is here. Daffodils are blooming, buds are appearing and hibernating critters are rousing in their dens. What was dormant is now bustling with signs of life. As the days warm, seasonal email senders shudder, kissing the relatively quiet early spring goodbye, bracing for another hectic busy season.
Whether it’s winter holiday, back-to-school or summer season when your mailing calendar switches from lax to max, it’s up to the email marketer to deliver when the pressure is on. Seasonal mailing patterns are a necessary model for some business, but they come with risks. Not only to brands have to reestablish themselves with subscribers and prove value anew, they have to do so with mailbox providers as well.