Category: Other

November 3, 2016

Quick—think of the most recent digital ad you saw. Was it automotive? Retail? Most likely. Name almost any other category and the same probably holds true. Also likely to be true? That the ad you saw wasn’t pharmaceutical related, despite 2015 […]

October 21, 2016

Entrepreneurs must focus on opportunities to move their businesses forward and strategies to take their companies to the next level. But it can be easy to get distracted by all the noise or wallow in negative projections. Think of it this […]

October 5, 2016

Searches, media consumption and social sharing increase during the holidays as pictures, videos and gift-giving ideas are researched and shared. Most consumers will spend more time online, watch more TV, and go to the movies more often during the holiday […]

September 30, 2016

Sometimes I think about changing famous movie quotes to include marketing terms. I will admit that I may need to get out more, but these can be instructive in drawing some analogies to the topic at hand. B2B marketing is […]

July 27, 2016

As Pinterest looks to build out its data and measurement offerings for advertisers, the company has hired one of Snapchat’s top research chiefs to fill a newly created role. The image-sharing site has hired Gunnard Johnson as its head of […]

July 25, 2016

It’s official—Verizon has officially acquired Yahoo for $4.8 billion in cash. The digital player’s core business—namely its advertising business and content—will be integrated into Verizon-owned AOL as the telecom looks to compete with established digital players Google and Facebook. After […]

July 22, 2016

Marketing slowing you down? Tons of small to mid-sized businesses are using marketing automation tools to boost productivity, increase revenue and get rid of monotonous day-to-day tasks. 1. GetResponse. GetResponse is an all-inclusive marketing automation tool made to truly get […]

July 8, 2016

Podcasting, like VR, is top of mind these days for publishers that are interested in trying out new formats. But as with VR, there is a need, eventually, to see a return. With that in mind, AdsWizz, an ad tech […]

July 8, 2016

Twitter said Wednesday that it had debuted its first live stream broadcast, featuring live game play from Wimbledon, but those hoping to see Roger Federer take on Marin Cilic wouldn’t have found the match there. The stream, a chance for […]

July 8, 2016

While ABC took its time during last year’s upfront negotiations, which didn’t officially wrap until August, the network worked with a bit more urgency this year. ABC has finished its upfront sales, with CPM (cost per thousand viewers reached) increases […]