Category: Marketing Technologies

April 14, 2023

Almost all B2B businesses are using automation tools to drive revenue, according to a study by Insightly. Of almost 200 B2B companies surveyed earlier this year, 87% now have some or all of their customer journeys fully automated, and 50% […]

April 13, 2023

In a world where the competition is fierce and the pace of change is relentless, startups are under pressure to find ways to stay ahead of the curve. As a startup, you need to be agile, creative and innovative to […]

April 9, 2023

Aimclear, an independent tech and digital marketing agency, has created a marketing lab and think tank focused on artificial intelligence (AI). The AI Marketing Lab within the agency will focus on research to track emerging AI capabilities and platforms. The […]

April 7, 2023

Since ChatGPT was released publicly at the end of November, everyone from college marketing majors to Google’s executive team has scrambled to learn ways to use the functionality. Our marketing team is no different. Mere months after ChatGPT’s initial splash, […]

April 6, 2023

Artificial intelligence is all around us and has been for quite some time. Virtual assistants, like Siri and Alexa, have been a mainstay in billions of people’s personal lives, but it’s only been recently that new AI technology can completely […]

April 3, 2023

The pressure to build engaged communities across multiple social media platforms has skyrocketed, but many companies haven’t empowered their social media managers with the resources they need to succeed. Here’s what life looks like for today’s typical social media manager: […]

March 30, 2023

Pursuing an international level of business can be intimidating. How do you get started with taking your business global? What does international marketing entail, and are you ready for it? Why is international marketing important? The first opportunity is simple: […]

March 30, 2023

Affiliate marketing is a great way to supplement your income if you own a website, write a blog, or are a social media influencer. Affiliate marketers drive traffic to a company’s website and then earn a commission on any sales […]

March 29, 2023

Does social media management sometimes feel like 15 jobs rolled into one? We know, the business of social media involves a lot of plate-spinning. There’s strategy development, content creation, data analysis, copywriting, customer service, community engagement, client communications, trend forecasting, […]

March 29, 2023

The video game industry is growing at an unprecedented rate, with revenues estimated to surpass $200 billion by 2023. As the number of gamers and the demand for new games continue to increase, the opportunities for advertisers to reach new […]

March 29, 2023

Influencer marketing continues to be a growing trend in the marketing industry, with a recent survey revealing that 64% of marketers plan to increase their influencer marketing budgets over the next six months. This trend stands out as most businesses […]

March 28, 2023

It’s a fascinating time to be a marketer. The advent of AI and machine learning has changed the PPC game, touching every aspect of a search marketer’s daily job. Much has been written about using AI to improve advertising performance […]

March 28, 2023

Stereotypes and racial tropes often make their way into ad creative regardless of intent. Around five years ago, Thyme Hill, SVP and CMO of sausage and sides manufacturer Bob Evans Farms, met with an agency that was presenting the talent […]

March 16, 2023

Native advertising is a form of paid advertising where the ad content seamlessly blends with the look, feel, and function of the platform on which it appears. The primary goal of native advertising is to provide relevant and valuable content […]

March 16, 2023

With the rise of ChatGPT and other AI writing tools, we won’t need writers or marketers. That’s what some people are saying, and they’re dead wrong. AI writing has made waves in the content marketing world. It holds a lot […]

March 13, 2023

An old rule for salespeople is to stay in front of their target audiences. Today, that means being visible on and available through popular social media channels. After all, Pew Research suggests that around seven out of every ten consumers […]

March 13, 2023

Beacon marketing is a proximity marketing strategy that uses Bluetooth Low Energy (BLE) beacons to send targeted messages and promotions to nearby mobile devices. The goal of beacon marketing is to provide a personalized and contextualized experience to customers, increase […]

March 10, 2023

As consumers increasingly prioritize values such as privacy, transparency, and sustainability when making purchase decisions, it’s more critical for brands to prioritize these concerns in their marketing strategies. Today 67% of digital advertisers agree that brand safety is a key […]

March 10, 2023

After TikTok’s success, short videos have dominated social media platforms. Many apps play videos automatically as users scroll through their feeds. They can turn off the autoplay function, but attractive thumbnails still grab their attention and make them watch for […]

March 8, 2023

While the economic effects of the Covid pandemic and the war in Ukraine are taking a toll on ad budgets worldwide, the gaming app economy has been remarkably resistant. Developers and game marketers invested nearly $27 billion in ad spending […]