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AI in Marketing: 5 Things Every Leader Must Do

Artificial intelligence is all around us and has been for quite some time. Virtual assistants, like Siri and Alexa, have been a mainstay in billions of people’s personal lives, but it’s only been recently that new AI technology can completely take over day-to-day work tasks. Writing marketing plans, evaluating prospect data, conducting competitive research, generating written and visual content…these are all things that AI can now do, although not perfectly (yet).

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