Since ChatGPT was released publicly at the end of November, everyone from college marketing majors to Google’s executive team has scrambled to learn ways to use the functionality.
Our marketing team is no different. Mere months after ChatGPT’s initial splash, we’ve got findings to share after aggressively testing its capabilities on several initiatives.
If you don’t have time to read the full list, a TL;DR (too long, didn’t read): it’s powerful but not foolproof, its output is only as good as the person using it, and it’s great for saving time on entry-level work.
