Category: Other Technologies

February 10, 2023

A big part of my job is educating search marketers on the potential to drive growth with affiliate marketing. I come up against frequent misconceptions you may carry yourself: Affiliate cannibalizes attribution. Affiliate steals clicks from brand properties and drives […]

February 7, 2023

Are you looking for more ways to generate income for yourself or your business this year? With high-ticket affiliate marketing programs, you earn money by recommending your favorite products or services to those who need them. Affiliate marketers promote products […]

February 6, 2023

The ways in which artificial intelligence will underpin online ad growth are coming into sharper focus. It follows a myriad of ad agencies, ad tech vendors and platforms all talking up their game plans and visions for this technology in […]

February 2, 2023

There is concern about the lack of an easy way to opt-out of having ones content used to train large language models (LLMs) like ChatGPT. There is a way to do it, but it’s neither straightforward or guaranteed to work. […]

February 2, 2023

Now more than ever, marketing and sales leaders are taking a critical look at where to allocate their resources and how to staff their teams. Attribution modeling is one of the best tools for providing clear guidance on what’s working, […]

January 25, 2023

In 2022, it was estimated that 227 million people in the US played video games and 46% of those were women. With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity […]

January 24, 2023

The rise of vertical video Each year, I try to think of the most valuable impression in our ad space. For many years, I’ve always sourced the answer to YouTube TrueView Skippable Ads. Rightfully so, since you don’t pay for […]

January 23, 2023

Why Video Marketing? Video marketing has gained so much traction over the last decade that almost every business is exploring it now. There are several reasons behind the increased adoption of video as a content format for marketing. Here are […]

January 6, 2023

Market intelligence is a surefire way to help determine the how and who for targeting your marketing efforts. But how do you obtain such crucial information about your target market in the first place? This comprehensive guide will teach you […]

January 3, 2023

What Is a QR Code? Essentially a QR code is a machine-scannable image similar to a bar code that can be immediately read using a smartphone camera. QR codes come with several black-and-white symbols placed horizontally and vertically which convey […]

December 28, 2022

The explosive growth of CTV and other digital video channels is changing the way buyers are thinking about advanced TV (ATV). ATV presents a robust set of opportunities for data-driven advertising and measurement. As such, the roles of linear and […]

December 2, 2022

What is a subject matter expert? A subject matter expert, or SME, is a person who has a deep understanding and specialized knowledge of a particular topic. SMEs develop and demonstrate competence through years of professional experience and continuing education. […]

November 29, 2022

1. Target Users Who Have Engaged With A Video Campaign And Encourage Them To Take Action If you’ve tried YouTube Ads in any form and have struggled to determine or quantify success, then this strategy might be for you. YouTube […]

November 17, 2022

Financial Services Marketing – A Challenge Of Its Own Marketing financial services is not as easy as marketing a makeup product or an apparel brand. These conventional products have an inherent charm and appeal that most financial products lack. The […]

November 10, 2022

The jury is still out on whether a recession is inevitable given the current strength of the job market and consumer demand. Nevertheless, the vast majority of businesses are revisiting all line items in their budgets. Research clearly shows that […]

October 31, 2022

We’re in a new era of television. Consumers have embraced streaming and other forms of advanced TV (ATV), putting streaming on a path to becoming the main way of watching TV in the next two to three years. Brands have […]

October 14, 2022

How do you deliver personalized marketing without being creepy or violating a privacy policy? Google, and every other ad tech company, is trying to answer this question. “First-party data is imperative,” said Michael Burke, managing director of Google’s branded luxury […]

October 13, 2022

What Is Influencer Marketing? Influencer marketing uses celebrities, athletes, bloggers, and other influential figures to market brands. Influencers are those who have large social media followings and have the ability to influence their audience. Brands use influencers to promote their […]

October 13, 2022

Google is rolling out a way to utilize first-party data to deliver more personalized ads via Display & Video 360 without third-party cookies. A new solution called Publisher Advertiser Identity Reconciliation, or PAIR, reconciles first-party data for audiences who have […]

October 13, 2022

We’ve all seen a traditional marketing funnel: Awareness and consideration typically will sit at the top and are judged by soft metrics such as impressions and views. Purchase and loyalty are at the bottom and judged by hard sales or […]