A big part of my job is educating search marketers on the potential to drive growth with affiliate marketing. I come up against frequent misconceptions you may carry yourself:
- Affiliate cannibalizes attribution.
- Affiliate steals clicks from brand properties and drives up CPC.
- Affiliate coupons cut into margin without adding incremental value.
If any of those sound familiar, I’m delighted for the chance to shed some light on a channel that can help you gain market share and drive incremental (and profitable) growth at a time when those are all at a premium.
