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Category: Platforms&Software


Big Data, Marketing Technologies, Mobile Marketing, Platforms&Software

4 Tips to Maximize Your Brand’s Reach on Instagram’s IGTV

June 28, 2018

Via: Adweek

Instagram is, unsurprisingly, the second-most-popular mobile social networking platform. After being acquired by No. 1 seed Facebook over six years ago, the image-focused application has arguably overtaken Snapchat with its Stories function, introduced addictive new features and partner apps such […]


Big Data, Customer Data, Platforms&Software

What is a consent management platform, and are they needed?

June 25, 2018

Via: Econsultancy blog

Under the much more stringent requirements of the GDPR, companies are proactively obtaining consent from EU-based users to have their data processed by advertisers and marketers if they are to be, for example, shown targeted advertising on a website. They […]


Big Data, Platforms&Software

Should Social Networks Focus More on Emerging and Developing Countries?

June 20, 2018

Via: Adweek

The percentage of adults using social networking sites in advanced economies has reached a plateau and experienced very little growth since 2015, but the story is quite different in emerging markets. Pew Research Center conducted a survey in 37 countries […]


Big Data, Marketing Channels, Platforms&Software, Web Advertising

The Value of Programmatic Advertising: Why KPIs Trump CPMs

June 13, 2018

Via: Target Marketing

The maturing programmatic advertising channel has become a go-to for many brands. But wider adoption of programmatic has led to higher prices, with eMarketer reporting that programmatic ad prices have risen considerably across all major categories (desktop, mobile, apps and […]


Big Data, Platforms&Software

Did Facebook’s Data-Sharing Deals With Mobile Device-Makers Go Too Far?

June 5, 2018

Via: Adweek

Facebook reached data-sharing partnerships over the past decade with at least 60 device-makers—including Apple, Samsung, Microsoft, BlackBerry and Amazon—but according to a New York Times report, those partnerships may have dug deeper into users’ personal data than previously thought. The […]


Big Data, Platforms&Software

How Data Will Come Into Play in OTT Advertising

May 23, 2018

Via: Adweek

We’ve reached a tipping point with the rise in cord-cutting and growing demand for premium video content. We’re approaching full-market scale in the U.S., with nearly 200 million OTT viewers in 2018, which equates to roughly the same number of […]


Big Data, Platforms&Software

How to Succeed in Mobile Banking Like Bank of America

May 15, 2018

Via: Target Marketing

The transformation of retail banking has only just begun, with the pace of change only getting faster. The focus on digital delivery goes beyond online and mobile banking apps to the core of the entire banking operations. Without back-office modernization, […]


Big Data, Platforms&Software

Could an Ad-Free, Subscription Version of Facebook Be a Viable Option?

May 7, 2018

Via: Adweek

Rumors that Facebook is pondering an ad-free subscription option have been around almost as long as Facebook itself, but with the weeks of privacy-related heat the social network has recently faced, perhaps this latest round of speculation should be taken […]


Big Data, Platforms&Software

3 Ways to Build a Platform to Communicate With Customers

May 4, 2018

Via: Target Marketing

Recently, authors and bloggers have been writing about the importance of establishing a “platform” for individuals and organizations. Michael Hyatt, the former CEO of the enormous publishing company, Thomas Nelson Publishers, discusses this in his book, “Platform” that how you […]


Big Data, Platforms&Software

How ComScore’s New CEO Plans to Make It the Go-to Source for Cross-Platform Measurement

April 24, 2018

Via: Adweek

Given the ad industry’s ever-increasing focus on data, cross-platform measurement company ComScore Networks has an opportunity to play a key role for publishers and advertisers. But the brand faces a series of hurdles while seeking to re-establish itself. ComScore has […]