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Category: Platforms&Software


Big Data, Platforms&Software

Messaging Apps and Chatbots: A Huge Opportunity for Agile Brands

January 31, 2018

Via: Chief Marketer

With Alexa and other digital assistants aiding our day-to-day tasks, can you be your customer’s personal assistant? Can you be right there with them, tethered and available in real-time, as a helpful, handy and human virtual assistant? Experienced brand marketers […]


Featured, Platforms&Software

Semantic SEO brought on faster and better results. Or did it?

January 20, 2018

Via: Olivia Foster

Smart SEO reflects all the modern algorithms involved in delivering the most suited search results. As intelligent software increases its capabilities, these backstage software becomes more and more nuanced, more human-like. Machine learning empowers artificial intelligence and increases the quality […]


Big Data, Platforms&Software

What marketers need to know about WhatsApp Business

January 19, 2018

Via: Econsultancy blog

When Facebook bought the popular messaging service WhatsApp for approximately $20bn in 2014, some observers questioned how Facebook would ever make its money back, let alone profit. And for good reason: at the time of the acquisition, WhatsApp had a […]


Big Data, Platforms&Software

10 Creative Ways Companies Are Using Snapchat

January 16, 2018

Via: Convince and Convert

Founded in September 2011, Snapchat continues to evolve and innovate in a way that keeps the industry on its toes. From impressive uses of augmented reality to clever lenses and filters, the company logged over one trillion snaps in 2017. That’s […]


Big Data, Platforms&Software

Marketers aren’t yet putting Amazon at the level of Google and Facebook

January 3, 2018

Via: Digiday

Amazon has a growing ad business, but its ad infrastructure doesn’t seem to be as developed as Google’s or Facebook’s. For instance, ad buyers think Amazon Marketing Services — a self-serve paid search marketing tool that is supposed to help […]


Big Data, Platforms&Software

WhatsApp Announces New Business Tools, Paid Enterprise Options

September 7, 2017

Via: Social Media Today

WhatsApp is taking its next steps towards monetization, with the hugely popular messaging app announcing a range of new features designed to better facilitate business use. First off, WhatsApp has officially announced their new business profiles, which started appearing ‘in […]


Big Data, Platforms&Software

What marketers need to know about Google Attribution

September 1, 2017

Via: Econsultancy blog

Despite the fact that it has been a priority for years, attribution remains one of many marketers’ biggest challenges. Now, Google is trying to change that with the unveiling of a new attribution offering called Google Attribution. Here’s what marketers […]


Big Data, Platforms&Software

8 Key Tips to Improve Your Instagram Marketing Efforts

September 1, 2017

Via: Social Media Today

If your business isn’t on Instagram these days, you’d better have a good reason. If you sell any kind of physical product, if you have stores – or if you want people to recognize your brand – it’s time to get an […]


Big Data, Platforms&Software

4 Reasons Why Marketers Need to Be Careful With Snapchat

August 28, 2017

Via: Social Media Today

As marketers, we’re always in search for new and innovative ways to get our brand message out in front of our target audience. Snapchat has been the obsession among social media marketers for the past few years – and for good […]


Big Data, Platforms&Software

9 Tips to Help Maximize Your Long-Form Content on LinkedIn

June 30, 2017

Via: Social Media Today

Research suggests that LinkedIn may be the “richest” social network in terms of demographics. According to Omnicore, 44% of LinkedIn users earn more than US$75,000 a year, while 41% of millionaires use LinkedIn. The world’s largest professional social network, it’s also the top […]