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Category: Platforms&Software


Big Data, Platforms&Software

Snapchat vs. Instagram vs. Facebook Stories

May 9, 2017

Via: Social Media Today

We all know that Facebook and Snap Inc. are currently in the middle of a classic Silicon Valley tech battle – this one we might call ‘The Battle of the Stories’. Snap Inc. first introduced Stories to Snapchat back in October […]


Big Data, Platforms&Software

4 Tips to Keep Your Brand Coherent Across Platforms

May 5, 2017

Via: Social Media Today

New social media platforms and options seem to pop up nearly every month, and for each new platform attracting thousands of users, there needs to be a marketing strategy tailor-made to reach these segments. But the trouble is, every platform […]


Big Data, Platforms&Software

Cool Tech for Content Curation, Project Management

May 3, 2017

Via: Target Marketing

When assessing the best tools for content curation and project management, it’s important to identify what your needs are before diving into possible solutions. Need to share reliable social media content, quickly? Try Buffer. Want to keep better tabs on […]


Big Data, Platforms&Software

4 Easy to Follow Lead-Generation Strategies for Instagram

May 1, 2017

Via: Social Media Today

Instagram used to be known for its artsy filters and #FoodPorn pictures, but today, with more than 700 million members (and growing fast), the social network has matured into a multi-purpose platform, and one which can help drive leads (and sales) […]


Big Data, Platforms&Software

What Marketers Can Learn About Chatbots From Pros That Have Seen Early Success

April 24, 2017

Via: Adweek

Since Facebook and Kik debuted their chatbot channels last year, thousands of bots have been built by brands, media companies and developers on the platforms, with more expected in 2017. (Just last week, Facebook unveiled its Messenger 2.0, with brands […]


Big Data, Platforms&Software

Facebook Announces New Messenger Tools at F8, with a Focus on Bots

April 19, 2017

Via: Social Media Today

As part of their annual F8 developer conference, Facebook has announced a new update for their Messenger platform, with a range of new tools and features designed to get you doing more on Messenger, and to promote the utility of […]


Big Data, Platforms&Software

Getting the Most Out of the New LinkedIn

April 11, 2017

Via: Social Media Today

What do you think about the new LinkedIn? If you’re active on social media, it’s important to keep up with the latest news and changes on the various platforms. In January, LinkedIn updated it’s desktop layout. The changes are rolling […]


Big Data, Platforms&Software

LinkedIn Adds Lead Generation Forms to Streamline Mobile Response

April 5, 2017

Via: Social Media Today

Given that the majority of LinkedIn users now access the platform via mobile device , the professional social network has made mobile functionality their key focus, with their recent platform re-design and re-structure built to be mobile first, a significant […]


Big Data, Platforms&Software

5 Keys to Effective Instagram Marketing

March 31, 2017

Via: Social Media Today

Instagram is the latest and greatest tool for digital marketers. Not only does it have an active base of over 400 million monthly users (that’s equivalent to 17% of the US adult population), but it offers plenty of opportunities for […]


Big Data, Platforms&Software

How to Make Pinterest Work for Both B2C and B2B Marketing

March 15, 2017

Via: Social Media Today

Using Pinterest for marketing is a powerful yet fairly underutilized tool. While many businesses – especially retailers – know how to use it for B2C marketing, the platform offers opportunities for B2B marketing as well. The question, then, is how […]