image credit: Unsplash

Meta Ads for ecommerce: 7 things to test and iterate

November 13, 2023

A few years ago, you’d have been laughed out of any room for even insinuating that paid social and paid search had similarities.

Fast forward to the era of automation in PPC advertising, and there’s more in common between Meta and Google’s ad products than you might realize.

For example, both ad platforms:

  • Include algorithm-based campaigns that are heavily promoted by each platform: Advantage+ (Meta) and Performance Max (Google).

Read More on Search Engine Land