Generation Z, or Gen Z, is quickly becoming one of the largest online consumer groups. If marketers aren’t paying attention, they could end up failing to secure their buy-in.
“I want to start by acknowledging that generational labels are based on theory, and they’re not a factor of life, no matter how often we use them in marketing,” said Purna Virji, senior consultant of content solutions at LinkedIn, at SMX Next. “Would everyone in the same age range behave the same? No, of course not, even though there are commonalities.”
