Generation Z, born between 1996 and 2015, holds a whopping $150 billion in global buying power, constituting 32% of the world’s population. This explains why digital marketers are rushing to adapt their strategies for this unique generation.
To effectively reach Gen Z, it’s crucial to understand their mindset and values. As the most internet-dependent group, they spend over 5 hours online daily and prioritize authenticity and inclusivity. However, connecting with Gen Z is no easy feat due to the real impact of the cancel culture in their digital world. Successful engagement hinges on grasping and aligning with their values.
