Tag: strategy


38% of marketers shift strategy from customer acquisition to loyalty

February 10, 2023

Via: Marketing Dive

The gloomiest economic forecasts for early 2023 have yet to come to pass. Inflation has continued to ease, while the jobs market remains resilient, with unemployment at its lowest level in over five decades despite a massive round of tech […]

Marketing Channels, Social Media Marketing

Map Out Your Strategy with This Social Media Holiday Planner for 2023

January 4, 2023

Via: Social Media Today

Looking to map out your social media approach for the new year? This will help – the team from Statusbrew have put together a new ‘social media holidays’ calendar for 2023, which highlights all the key dates and events that […]

Content & SEO, Marketing Channels

Biggest Challenges Facing SEO In 2023 [Survey Results]

November 29, 2022

Via: Search Engine Journal

Summary Of Report Findings When asked what were the biggest SEO challenges over the last 12 months, respondents stated: Lack of resources (14.9%). Strategy issues (12.3%). Scaling processes (11.9%). Pandemic-related issues (11.2%). Alignment with other departments (10.7%). Budget cuts fell […]

Content & SEO, Marketing Channels

9 big risks of cheap SEO

October 11, 2022

Via: Search Engine Land

Search engine optimization requires an investment. Look at it as an investment with an expectation of a return on that investment. SEO is a long-term discipline and process. It demands a robust plan for strategy development and implementation in the […]

Marketing Channels, Social Media Marketing

5 Easy Steps To Running An Effective Social Media Audit

July 1, 2022

Via: Convince and Convert

Over three billion people around the world use social media every month. Out of this, 75% feel that social media platforms play a key role in their purchasing mindset. This shows how a good social media strategy is a must […]

Marketing Channels, Web Advertising

How to Launch a National/International Google Ads Campaign the Right Way?

March 8, 2021

Via: Search Engine Journal

Launching a new campaign is exciting! It could mean testing a new platform, strategy, or market. With that said, new campaigns are expensive. They can be temperamental as they overcome learning periods. Sometimes account managers will invest heavily, in the […]

Marketing Channels, Social Media Marketing, Web Advertising

How to Master YouTube SEO, in 10 Easy Steps

January 16, 2020

Via: The Content Strategist

Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. YouTube SEO may […]


Direct Mail Enhancement Strategy: Part 1, Paper Stock

October 24, 2019

Via: Target Marketing

In order to create direct mail that enhances your ROI, you need to come up with a strategy to get attention, as well as offer products or services that are relevant to your audience. There are so many choices for […]

Marketing Channels

11 Shades of Direct Mail Color Strategy

August 29, 2019

Via: Target Marketing

The use of color in direct mail is very important. The right colors can increase your response rates. Why is direct mail color so important? It is a powerful communication tool, because color evokes feeling within us and ignites emotion. […]

Marketing Channels, Web Advertising

Why Google’s SEO Strategy May Drive You Back to Digital Display

June 28, 2019

Via: Target Marketing

Bit by bit, Google has been changing the terms of its SEO strategy deal with healthcare marketers. Health systems produced content and then made it “findable” by following established search engine optimization (SEO) techniques, in exchange for greater visibility when […]

Content & SEO, Marketing Technologies

How to Create a Content Marketing Strategy in 7 Easy Steps

June 24, 2019

Via: Convince and Convert

The truth is there are no secrets to creating a content marketing strategy. Instead, we simply use our proven, 7-step framework as a guide, plus add plenty of meaningful time and effort (usually about 60 days or so for us). […]


6 Digital Marketing Trends for 2019 and How to Adopt Them

February 20, 2019

Via: Convince and Convert

While the way that businesses have used marketing campaigns over the years has changed, the reasons have not. Every business wants to reach its ideal customer just when that customer needs it. With the constant flux of new technologies, the […]

Marketing Technologies, Other Technologies

B2B Marketing ROI — Focus on Quality Over Quantity

November 20, 2018

Via: Target Marketing

The efficacy of B2B marketing can be notoriously hard to measure. Due to long sales cycles and channel conflicts, most B2B marketers are underestimating the ROI of their campaigns. In an effort to improve ROI, B2B marketers often fall into […]


New Research to Help You Create the Best Digital Marketing Strategy in 2019

November 1, 2018

Via: Convince and Convert

Are you in the process of developing your 2019 marketing plans? Developing a plan sounds simple but with a myriad of marketing options available to you, what does an effective digital marketing strategy look like in 2019? To find out, […]


3 Practical Tips to Make the Most of Your Marketing Budget

October 24, 2018

Via: Target Marketing

As your company makes plans for the 2019 business year, an integral aspect in the process is determining an appropriate marketing budget. Although budget planning can be tedious, with appropriate forethought and thoughtful consideration of your goals ­ — your […]

Marketing Channels, Web Advertising

A Strategy for Successful Leadership of the Website Team

October 11, 2018

Via: Target Marketing

Does your website team try to dazzle you with reams of reports and statistics weekly, so much so that you cannot tell if the website is actually improving in performance? Should you care? If you look at SQLs by source, […]

Big Data, Customer Data

Customer Journey Mapping: Data Leads, Marketers Follow

October 2, 2018

Via: Target Marketing

Your customer experience strategy has most likely become the driving force for marketing success. Data is both the foundation for customer journey mapping and the key to that strategy. There are several reasons why data leads and marketers must follow […]

Marketing Technologies, Other Technologies

We must improve relations between marketers & creatives, technology is one way

August 23, 2018

Via: Econsultancy blog

There were ads for X-Ray specs, Exploding Cigars, or Ray Guns, all with corny taglines and hand- drawn graphics. I’m not sure if these companies amounted to more than a closet full of inventory and a few clerks processing orders, […]


10 Tips Judging Marketing Awards Allow Me to Teach Brands

August 20, 2018

Via: Target Marketing

I’m judging marketing awards during the dog days of August, with steaming heat in New York City. There’s no better time than now to gather 100 or more data-driven marketing storytellers, strategists and creatives to judge this year’s Data and […]

Marketing Technologies, Mobile Marketing

3 Themes Are Dominating Marketing Strategy Conversations

August 13, 2018

Via: Target Marketing

Marketing strategy conversations happen between CMOs and business leaders all of the time, especially at trade shows. Recently, Cannes Lions saw brands, agencies, technology partners and media companies converge on the French Riviera. And while Cannes is an annual tradition […]