Tag: Spotify


Spotify MAUs grow 20% in Q2 2022

August 19, 2022

Via: Business of Apps

One in 10 Spotify mobile installs are power users who open the app every day finds Q2 2022 data from Sensor Tower. Power users are defined as active US Google Play installs who open the app every day. Compared to […]

Marketing Technologies, Other Technologies

Spotify adds call-to-action cards for podcast advertisers

January 10, 2022

Via: Business of Apps

Spotify launched a new podcast advertising feature that features call-to-action cards. The feature is aimed at podcast listeners to boost brand awareness and recall. Call-to-action cards are clickable, interactive display units for digital audio ads. The cards consist of images […]

Marketing Technologies, Other Technologies

How To Amplify Your Podcast (Beginner, Intermediate, and Advanced Ideas)

December 2, 2021

Via: CMI

Podcasting takes work. It’s not enough to simply turn on the microphones, put on a pair of headphones, interview a CEO, and post it online. You’ve invested so many resources in the podcast content before a producer presses the record […]

Marketing Channels, Social Media Marketing

For influencer marketing to drive sales, trust must translate to real strategies

September 28, 2021

Via: Marketing Dive

Influencer marketing this year has seen a surge in industry confidence as some marketers post returns on their investments (ROIs) and influencer-focused companies boost measurement capabilities. The approaching holiday season could provide a key test of whether these developments translate […]

Content & SEO, Marketing Channels

Creating Content for a Specific Audience is Important In Music Marketing

June 1, 2021

Via: Entrepreneur

With other 60,000 tracks being uploaded to Spotify daily, it can be easy for an upcoming musician to get lost in all the noise. Despite the oversaturation in the music industry, record labels are still shoveling out multibillion dollar marketing […]

Marketing Channels, Social Media Marketing

Facebook: Here’s How to Share Content from Spotify to Stories

September 10, 2019

Via: Adweek

Did you know that you can share songs, albums, playlists and podcasts from Spotify to your Facebook Story? When you do so, your friends will see the cover art of the content you shared, and they can tap a “Play […]

Digital Media & Mobile, Media

Spotify Taps Dawn Ostroff As Chief Content Officer

June 26, 2018

Via: Media Post

Spotify named Dawn Ostroff chief content officer Tuesday, signaling an intent to make a major push into original content. According to the company, Ostroff “will lead all aspects of Spotify’s content partnerships across music, audio and video” and will be […]

Digital Media & Mobile, Media

Why It’s Primetime for Instagram Stories Ads

May 18, 2018

Via: Adweek

At its F8 annual developer conference earlier this month, Facebook indicated that the Stories-style format is more popular than News Feed, with 450 million people on WhatsApp and with 300 million on Instagram using the feature to view organic user- […]

Advertising & Branding, Digital Media & Mobile, Media, Print Media

Spotify Creative Shares How the Brand Came Up With Its Latest Witty Work

May 16, 2018

Via: Adweek

Yesterday, Spotify rolled out its largest marketing campaign to date, highlighting the brand’s free, ad-supported service. The campaign includes a series of wonderful fake movie trailers with some inspiring music choices and another round of brilliant, witty out-of-home marketing, all […]