Tag: social platforms

Content & SEO, Marketing Channels

Proposed Bill Would See Social Platforms Held Legally Liable for Distribution of AI-Generated Content

June 14, 2023

Via: Social Media Today

This could throw a spanner in the works for the rising trend of generative AI elements within social apps. Today, Republican Senator Josh Hawley and Democrat Senator Richard Blumenthal introduced legislation that would effectively side-step Section 230 protections for social […]

Marketing Channels, Social Media Marketing

How social platforms changed digital marketing in 2022

December 29, 2022

Via: Digiday

The walled gardens of social media have dominated the digital marketing landscape for nearly a decade. With massive audiences, data-driven advertising and content-rich formats, advertisers have gone from dipping their toes to throwing their budgets into the wells of Silicon […]

Marketing Channels, Social Media Marketing

How to Choose the Right Platform for Your Social Media Marketing

November 11, 2022

Via: Convince and Convert

Each Social Media Platform is Unique: A Quick Introduction The social media landscape has changed dramatically over the past few years. The rise of mobile devices, the explosion of video and live streaming, and new technologies like artificial intelligence have […]

Marketing Channels, Social Media Marketing

Pernod Ricard gets industry buy-in for tool that reports hate speech on social media

October 22, 2020

Via: Marketing Dive

EngageResponsibly comes as marketers grow increasingly alarmed about the failure of social media companies to provide a brand-safe environment for their advertising. Despite the ongoing content moderation efforts by social platforms, many consumers are still being exposed to hateful online […]

Marketing Channels, Social Media Marketing

Twitter Will Fund the Development of a Decentralized Social Media Standard

December 11, 2019

Via: Adweek

Twitter will be funding the development of “an open and decentralized standard” for how social platforms operate, according to the company’s CEO. In a tweet thread on Wednesday morning, Jack Dorsey announced that Twitter would be financially backing an independent […]

Marketing Channels, Social Media Marketing

Rewriting Marketing Rules for Gen Z Social Platforms

November 13, 2019

Via: Target Marketing

Our first true social natives are coming of age. Gen Z now holds over $44 billion in buying power and brands need to take notice sooner rather than later. Not only do young consumers now have more of their own […]

Content & SEO, Marketing Channels, Marketing Technologies, Social Media Marketing

Two-Thirds of US Adults Believe Social Networks Should Remove Offensive Political Content

June 19, 2019

Via: Adweek

Political discourse in the U.S. has become more and more heated over the past few years, and social networking sites are natural destinations for these types of discussions. But should social platforms be responsible for removing potentially offensive content that […]

Marketing Channels

How to Connect Digital Media Spend to Revenue Results

June 21, 2018

Via: Target Marketing

Besides content and labor, digital media spend is likely one of the largest pieces of the budget. But is it being well spent? How can you tell? The media team and their agencies use a lot of new buzzwords to […]

Automation, Marketing Technologies

When Bots Fail, So Do Brands

June 18, 2018

Via: Adweek

The world has been overrun by bots, but that’s not really a bad thing. Bots already account for more traffic on the internet than humans. An estimated two-thirds of tweeted links to popular websites are posted by automated accounts. And […]

Marketing Channels, Social Media Marketing, Web Advertising

Where Your Brand Is Going Wrong With Paid Social

June 12, 2018

Via: Convince and Convert

Like paid search before it, paid social has become a hotspot of competition within the digital marketing world. More and more, people are looking to it to diversify their ad spending. It’s an arena rich with opportunity, but also with […]

Social Media Marketing

An Introduction to B2B Native Advertising

February 24, 2016

Via: Social Media B2B

Native advertising is one of the more popular marketing terms today. The concept behind native advertising isn’t anything new. According to Digiday, advertorial content has been around since the late 19th century. But the continued rise of social platforms, digital […]