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When Bots Fail, So Do Brands

June 18, 2018

Via: Adweek

The world has been overrun by bots, but that’s not really a bad thing.

Bots already account for more traffic on the internet than humans. An estimated two-thirds of tweeted links to popular websites are posted by automated accounts. And with the continuing controversy surrounding algorithmic influence manufacturing on social platforms, it might be hard to see anything positive about the increasing swarms of bots pervading the realm of human communications.

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