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How to Connect Digital Media Spend to Revenue Results

How to Connect Digital Media Spend to Revenue Results

June 21, 2018

Besides content and labor, digital media spend is likely one of the largest pieces of the budget. But is it being well spent? How can you tell? The media team and their agencies use a lot of new buzzwords to describe where it is being spent, but at the end of the day CMOs want to know exactly how much revenue that budget drove.

Understanding the Media Spend-Revenue Connection

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