Tag: out-of-home

Marketing Channels, Web Advertising

Can Google conquer programmatic outdoor advertising? We ask the experts

August 20, 2018

Via: Econsultancy blog

Whilst programmatic OOH is nothing new (the automated buying of digital outdoor space) and allows advertisers to change their messaging according to variables such as time, date, weather and sports results, Google’s trump card is the personal data it has […]

Digital Media & Mobile, Media

How Out-of-Home Media Companies Must Reinvent Themselves as Publishers to Survive

April 11, 2018

Via: Adweek

For the past five years, industry leaders have been heralding the golden age of out-of-home (OOH) advertising, predicting it will evolve into a medium that could do pretty much anything. The rhetoric around out-of-home today feels reminiscent of mobile, where […]

Advertising & Branding

Survey Identifies Mobile, Programmatic Growth Opportunities For Out-Of-Home

February 10, 2017

Via: Media Post

A survey of media planners by the Digital Place Based Advertising Association (DPAA) found digital place-based (DPB) and digital out-of-home (DOOH) media as key growth opportunities in the current advertising ecosystem. The eighth annual survey identified the importance of reaching […]

Media, Print Media

Strongest Out-Of-Home Media Since 2007

January 19, 2017

Via: Media Post

According to the PQ Media just-released Global Out-of-Home Media Forecast 2017, consumer time spent with all forms of out-of-home (OOH) media grew for the third consecutive year at a solid 1.5% rate, driven by a rebound in cinema advertising and […]