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Tag: original content


Content & SEO, Marketing Channels

How To Turn Complex Topics Into Content Your Audience Will Understand

June 15, 2022

Via: CMI

Recently, a client in the technology industry wanted to develop clear, easy-to-understand content that their audience could relate to. But it didn’t seem possible. Without skilled writers to translate technical concepts into business outcomes, this company could not build its […]


Marketing Channels, Social Media Marketing

Instagram’s Updating its Ranking Algorithm to Put More Focus on Original Content

April 20, 2022

Via: Social Media Today

This could cause some headaches for social media managers and content creators on Instagram, at least in the initial stages of implementation. Today, Instagram chief Adam Mosseri has announced that Instagram is making update to the way that it ranks […]


Content & SEO, Marketing Channels

Does Uniqueness of Content Help Rankings?

January 11, 2022

Via: Search Engine Journal

A publisher whose content was copied by thousands of sites had them removed from Google through the DMCA process. The person asked Google’s John Mueller if the uniqueness of the content mattered and if not, does that mean it’s a […]


Big Data, Content & SEO, Marketing Channels, Platforms & Software

How to Check for Plagiarism: 10 Copyscape Alternatives

September 1, 2021

Via: Search Engine Journal

Are you 100% confident the content you’re posting on your website is original? When it comes to checking for plagiarism, Copyscape has long been a leader and a popular option for students, teachers, writers, bloggers, and other content creators. But […]


Big Data, Platforms & Software

Before VidCon, Facebook Tweaks Monetization Options for Content Creators

July 9, 2019

Via: Adweek

Facebook is rolling out several updated features for people and organizations who publish original content on the platform to help them earn money from advertising and branded content or drum up monetary support from their fans. The new tools, which […]


Content & SEO, Marketing Technologies

How B2B Marketers Can Stand Out with Original Content

September 6, 2018

Via: Chief Marketer

Plenty of B2B marketers talk about the importance of delivering a personalized B2C-like experience, to drive brand awareness and sales. But few are actually delivering on this promise. In fact, B2C companies customer experience ratings tend to be below the […]


Content & SEO, Marketing Technologies

A Tasty, Strategic Addition to the Content Marketing Table: ‘Repurposed Content Cobbler’

May 16, 2018

Via: Online Marketing Blog

If you didn’t know, tomorrow, May 17, is home to a very special holiday: National Cherry Cobbler Day. I know, I know—every day seems to be home to some strange, random, or innocuous holiday these days, but this one has […]