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How B2B Marketers Can Stand Out with Original Content

September 6, 2018

Plenty of B2B marketers talk about the importance of delivering a personalized B2C-like experience, to drive brand awareness and sales. But few are actually delivering on this promise. In fact, B2C companies customer experience ratings tend to be below the 50 percent range. To remain relevant and thrive, all B2B marketers need to walk the walk when it comes to reaching the right audience with the right content in the right context.

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