Tag: organic search

May 20, 2024

In today’s internet-driven world, having an online presence is a make-or-break necessity for businesses of all shapes and sizes. Billions of searches happen every day on search engines like Google and Bing. These search engines are the primary way people […]

January 24, 2024

Are keywords still important today? Keywords – ranging from single words to complex phrases – are still instrumental in shaping website content to boost relevant organic search traffic and essential tools for connecting the target audience with your website. But […]

August 10, 2023

A brand’s online success relies on interconnected variables. Two critical facets of this interdependent digital ecosystem are search engine optimization (SEO) and customer experience (CX). When SEO and CX work together, they: Pave the way for businesses to reach the […]

July 13, 2023

Every week someone tells me that SEO is dead. This week, I was being lectured online by a young man with a start-up. First came the humble brag about how their business turned over $20 million in a year with […]

December 1, 2022

We created this simple six-step process to engage your organic search traffic on social media and drastically expand your organic search reach using Facebook lookalike audiences. Step 1: Perform keyword research. Step 2: Create a piece of content (for this […]

November 4, 2022

Historically, many businesses started their content marketing programs because they believed it would help them rank higher for organic search results. When their target audiences would search for potential solutions to their needs and wants, they would find the brand’s […]

October 20, 2022

Organic search engine optimization (SEO) is the process of showing up higher on the search engine results pages (SERPs) naturally. Organic search is one of the most effective channels to gain traffic or conversions because it’s free – relative to […]

August 21, 2022

The synergy between paid search (SEM) and natural or organic search (SEO) remains a popular topic due to the many benefits a business can experience from their synergies. From leaning on organic results to offset paid search costs to using […]

May 23, 2022

Over the last decade, we’ve seen an increase in the number of agencies and in-house teams who use “digital PR” without their digital marketing strategy, focusing on driving links that impact organic search performance. Essentially, the SEO industry started to […]

December 16, 2021

If you publish content on an ongoing and consistent basis, I’m willing to bet actual money, and without looking at your analytics first, that you have a handful of blog posts that are performing really well for your organic search […]

October 4, 2021

Setting up and optimizing a Shopify store is faster than ever, thanks to the creation of SEO apps and tools that easily integrate with this popular ecommerce platform. Studies have shown that the first organic search result in Google will […]

August 19, 2021

New research from Silicon Valley agency Milestone Internet reveals how local and organic search generate more traffic, produce higher engagement rates and it converts at higher revenue rates per transaction than other channels. Methodology: Millions of Sessions and Page Views […]

July 14, 2021

Sixty-five percent of total ecommerce sessions were generated through search in 2019, and the global ecommerce market is projected to produce $4.89 trillion in retail sales this year. Among those search-generated ecommerce sessions, more than half have come from organic […]

June 3, 2021

If you type your brand name into Google Search right now, what do you see? When someone is searching for your brand, you want your content to dominate the search results page (SERP). Today, the results yielded from a branded […]

May 25, 2021

When it comes to generating leads, SEO is a fan favorite. A sizable 61 percent of B2B marketers say that SEO and organic traffic yield more leads than any other marketing strategy they use. For all types of websites, an […]

November 5, 2020

An organic presence is essential to any business that wants to succeed in the new age of search. Having this presence demonstrates a clear vision. This vision includes deeply understanding your target market and a clear definition of your target […]

January 6, 2020

Building consistent organic search traffic is every digital publisher’s dream. But what does it really take to make your content SEO friendly? The good news is it is not a rocket science. On top of that, despite what many people […]

August 13, 2019

Today, the digital marketer has at-hand a veritable arsenal of tools to reach potential customers. There is email, organic search, paid search, and display advertising, all on a dizzying array of platforms. Each platform is busily competing for the marketer’s […]

June 17, 2019

Gardening is one of the most popular hobbies in the United States. As an avid gardener, both indoors and out, I’m always searching for how to improve how my garden grows. As a search consultant, I am always looking for […]

May 21, 2019

If you think that it has gotten harder to achieve organic search success, you may be right. Most marketers recognize organic search’s tremendous value as an acquisition channel and focus on optimizing for organic search. Even if you are following […]