A brand’s online success relies on interconnected variables.
Two critical facets of this interdependent digital ecosystem are search engine optimization (SEO) and customer experience (CX).
When SEO and CX work together, they:
- Pave the way for businesses to reach the right people.
- Convert visitors into customers.
- Retain customers in the long run.
A well-optimized website attracts more traffic, and a positive customer experience ensures that the traffic converts into loyal customers.
SEO brings customers to your digital doorstep, and CX makes them stay, engage, and return.
The following tactics improve your search engine rankings and enhance the customer experience.
