Tag: content marketing

January 4, 2024

Advertising on Meta presents unique opportunities that Google Ads doesn’t offer. Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for […]

January 3, 2024

Converting your text-based, long-form content into audio versions sounds like an easy – and smart – thing to do. After a few months of working with an AI-based audio-conversion tool on the Content Marketing Institute blog, I still think it’s […]

December 22, 2023

Search engine optimization (SEO) is, of course, pretty much an existential marketing consideration at this point: Without it, you’re sunk. That said, a great many owners find associated strategies to be confusing and complicated, and inevitably highly technical. But worry […]

December 21, 2023

Move over TikTok, there’s an old player in town: Emplifi’s research suggests there’s still some life in Meta’s Instagram platform for advertisers. Capitalizing on that promise, however, will require some shift in advertiser behavior. Instagram’s Reels, which are designed to […]

December 21, 2023

The fourth industrial revolution and Web 3.0 continue to transform all legacy communication platforms – from how we consume news to how we market our products. One field that stands as a fulcrum of this tech boom may be writing […]

December 20, 2023

Many entrepreneurs struggle to rank high on search engines despite investing in search engine optimization (SEO). As a result, their website remains buried on the fourth page of Google, where nobody can ever find it. This is commonly the result […]

December 20, 2023

Like it or not, generative AI tools generated (pun intended) a nauseating amount of attention this year, but not without merit. These powerful tools can make your content marketing team more efficient without replacing humans. Here are seven ways to […]

December 19, 2023

We’ve all seen a flurry of marketing stats about Gen Z, but those haven’t always translated into great insights on how to reach this increasingly important demographic. With that in mind, the team at Wizz – a social communication app […]

December 19, 2023

Before you dig into my last column of the year, I want to express my appreciation and gratitude for you. I won’t be sorry to see 2023 move to the rear-view mirror, but I have a special place in my […]

December 18, 2023

The success or failure of your content strategy is very subjective. It can be nuanced and multifaceted due to many factors – varied objectives, long-term impact, changing goals, complex data interpretation, content attribution, and many other external factors. But then […]

December 18, 2023

SEO can be complicated – in many cases, overcomplicated. It’s easy to get lost in the SEO rabbit hole, spending significant time with minimal results. This article will help you cut through the noise and focus on the four key […]

December 15, 2023

As that song from Rent says, “525,600 minutes. How do you measure, measure a year?” It’s been a heck of a year in marketing. We’re not going to miss a lot about 2023. It started as disruptive and tough. Many […]

December 14, 2023

Social media has seen interesting changes recently. The dramatic changes at Twitter – now rebranded as ‘X’ – saw many SEO professionals looking for new social media platforms to maintain their community connections. We saw the rise of BlueSky, Mastodon, […]

December 12, 2023

A new report from Deloitte Digital illuminates the escalating challenges content marketers face, and how forward-thinking brands are generating eye-opening results from generative artificial intelligence. Key findings include: 1 in 4 companies have already implemented generative AI for marketing content, […]

December 8, 2023

Meta’s Threads now has its own version of hashtags. Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. Topic tags are now accessible to all users worldwide to enhance search functionality within the […]

December 8, 2023

Having the right tools is crucial for agencies navigating the dynamic PPC landscape. In this article, I will provide an in-depth look at the top 10 tools that have been indispensable in the growth of my agency. These tools have […]

December 8, 2023

Do you feel like your brand’s voice is lost in the crowd? Wondering why your messages aren’t hitting home like they should? You’re not alone. But here’s a secret: there’s a way to not just speak, but deeply connect with […]

December 6, 2023

“Should we even bother with the annual content and marketing predictions piece,” CMI wondered. “AI will just continue to dominate the conversation. Will there be any other visions for 2024?” Wow, did this group of Content Marketing World speakers, Content […]

December 1, 2023

A content gap analysis is a valuable type of market research, helping you to discover opportunities you may have missed and improve your content marketing. But what exactly is a content gap analysis, and how do you do it? And […]

November 29, 2023

In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. Learn the ways to revitalize and future-proof your approach to content marketing with Purna Virji, globally recognized content strategist and bestselling author of “High-Impact Content […]