SEO can be complicated – in many cases, overcomplicated. It’s easy to get lost in the SEO rabbit hole, spending significant time with minimal results.
This article will help you cut through the noise and focus on the four key pillars of SEO that will help you improve visibility in 2024 and beyond.
The four pillars of SEO
The four key areas of SEO that site owners need to consider are:
- Technical SEO: How well your content can be crawled and indexed.
- Content: Having the most relevant and best answers to a prospect’s question.
- On-site SEO: The optimization of your content and HTML.
- Off-site SEO: Building authority to boost trust and rankings.
