A content gap analysis is a valuable type of market research, helping you to discover opportunities you may have missed and improve your content marketing.
But what exactly is a content gap analysis, and how do you do it? And more importantly, why should you?
What is a content gap analysis?
Content gap analysis is the process of identifying and addressing missing or underperforming content on a website, compared to competitors or market standards.
It enhances your content strategy by unearthing areas for improvement to meet your target audience’s needs and improve visibility for SEO.