image credit: zaozaa09 / Freepik

Why a content gap analysis should be part of your SEO strategy

December 1, 2023

A content gap analysis is a valuable type of market research, helping you to discover opportunities you may have missed and improve your content marketing.

But what exactly is a content gap analysis, and how do you do it? And more importantly, why should you?

What is a content gap analysis?

Content gap analysis is the process of identifying and addressing missing or underperforming content on a website, compared to competitors or market standards.

It enhances your content strategy by unearthing areas for improvement to meet your target audience’s needs and improve visibility for SEO.

Read More on Search Engine Land