Tag: brands

March 22, 2023

Brands are robustly trying to balance data use and privacy, but most fear it will be tougher this year, according to a study by Gartner, Inc. Of the marketers polled, 60% believe collecting first-party data with an appropriate balance of […]

March 1, 2023

Social media platforms have seen the rise of a new type of celebrity: the virtual influencer. And according to a recent survey, their market size is set to grow by at least 25% in 2023 alone. The rise of virtual […]

January 26, 2023

There’s much to be excited about when it comes to mobile video ads. The format boosts ROI for small and large advertisers alike and viewability rates are significantly higher than those of other formats. Unsurprisingly, 63% of mobile advertisers consider […]

November 11, 2022

Despite being one of the hottest apps on the planet, not every business has mastered the power and reach of TikTok ads for boosting engagement and sales. While becoming a social media star isn’t for everyone, making a brand accessible […]

July 14, 2022

Instagram is finally gearing up to launch its Creator Marketplace. The feature that allows brands to discover and connect with creators on the app has been in testing since last year with a select few US brands. It seems initial […]

July 8, 2022

In today’s world, there are customers, fans and members of the general public following brands’ social media accounts all the time, in real time and with high expectations. In addition to consistently posting creative content, engaging in conversations, sparking sincere […]

March 10, 2022

In the past, brands have measured the success of marketing campaigns based on return on investment, which provided insight into whether a substantial return was made on the amount of money spent on advertising and marketing. Today, brands in all […]

March 10, 2022

Social equity has become an increasingly important issue with consumers in recent years, especially younger ones. With social and gender equity in advertising key touch points for reaching millennials and Gen X consumers, there are signs that progressive advertising has […]

August 18, 2021

Consumers have embraced digital shopping during the COVID-19 pandemic, but they still face several pain points, judging by Moxtra’s 2021 Data Report. Consumers list these annoyances: Difficulty getting in touch with a representative/administrator — 54% Security concerns (data breaches, untrusted […]

May 14, 2021

Often when we talk about trust, it’s in the context of something that’s been lost — and the massive costs involved. In 2018, Accenture did a survey of 7,000 companies and found that more than half of them had experienced […]

March 25, 2021

It has been about 10 months since the police killing of George Floyd spurred global protests about racial justice, causing many brands to weigh in on the Black Lives Matter movement and, in some cases, make changes to their logos […]

March 3, 2021

Loyalty has been a key priority for marketers for years, but the pandemic’s disruptions to supply chains tested the limits of those bonds with their favorite brands. As shoppers emptied store shelves during the early days of the crisis, many […]

February 10, 2021

As the world moves into its second year of pandemic-related restrictions, experiential marketing is attempting a comeback just in time for Valentine’s Day, with marketers including Dunkin’, White Castle and Lowe’s offering experiences they promise will both be memorable and […]

January 20, 2021

Nike faced backlash from Black Lives Matter (BLM) opponents in 2017 for its campaign supporting Colin Kaepernick and, by proxy, the BLM movement. Now, with the stakes significantly higher, brands issuing statements of support for BLM are even getting backlash […]

January 18, 2021

As marketing professionals, we are uniquely positioned to shape how people think, see themselves and view the world. Marketing has the power to influence culture; this is a power we should not take lightly. Our storytelling exposes people to perspectives. […]

September 9, 2020

Marketers have more work to do in ending systemic racism as many consumers expect companies and brands to be more vocal and active about pressing social issues. Only 44% of survey respondents said the business community has taken concrete action […]

September 8, 2020

Bazaarvoice’s findings indicate that brands have an opportunity to acquire new consumers who have become more adventurous out of necessity during the pandemic. With many parts of the world reporting product shortages as worried consumers stocked up their pantries with […]

August 26, 2020

In early August one of the United States’ most legendary brands, Anheuser-Busch InBev, home of Budweiser, announced that VTEX would help power their global marketplace and point-of-sale functionality. But what did Budweiser see in VTEX? Along with facilitating contactless ordering […]

August 26, 2020

To know marketing is to know life. Brands are the personification of the companies behind them. And the same issues that face us mere mortals must be confronted by the marketers behind the faux corporate persons we call the brand. […]

August 4, 2020

IAB’s latest report follows years of growth in the programmatic category and comes as the pandemic accelerates consumer digital consumption and changes marketers’ data-related needs in the face of growing regulations and third-party cookie degradation. Programmatic is expected to reach […]