Tag: brand identity


How AI Makes Any Marketing Task More Productive

August 23, 2023

Via: Convince and Convert

Artificial Intelligence is perceived as a threat to many jobs. The good news is that, when it comes to digital marketing, it can actually advance your career by performing tedious tasks and letting you focus on more creative tactics. Here’s […]

Marketing Technologies, Other Technologies

Getting The Most Value Out Of Your Brand Identity Design

June 15, 2022

Via: Entrepreneur

Branding is one of the most important factors in startup success, but if handled incorrectly, it can be pointless. Worse, poor identity design could end up being an unexpected roadblock to the overall success of your business. Here’s how return […]

Marketing Channels, Social Media Marketing

11 Proven Tips To Get More Social Media Followers

November 15, 2021

Via: Search Engine Journal

If you’re serious about growing your social media following, you’ve come to the right place. In 2020, over 3.6 billion people worldwide were using social media, with that number projected to increase to nearly 4.41 billion by 2025. That’s a […]

Marketing Technologies, Other Technologies

Branding Is More Than an Accessory: It’s the Foundation of Any Business

October 5, 2021

Via: Entrepreneur

Your brand identity is the mortar that holds your brand together. Consistent branding is key to creating a brand that is memorable and easily recognizable to customers. Effective branding involves sculpting a brand identity that carries through across all of […]

Content & SEO, Marketing Channels, Marketing Technologies, Web Advertising

How to Keep Your Website Designs From Becoming Hot (Visual) Messes

May 15, 2019

Via: Target Marketing

Put 10 graphic designers in a room and they’ll have 50 stories about beautiful website designs they launched that looked just awful six months or a year later. That’s the double-edged sword of modern content management systems. A CMS gives […]

Advertising & Branding

5 Steps for Making Your Brand Identity More Consistent

September 15, 2016

Via: Entrepreneur

With so much content flowing through an organization, from ad campaigns and branded marketing materials to digital media content and social media updates, it’s easy to see how a company could get a little lost while trying to maintain a […]

Social Media Marketing

Twitter tries to decipher custom emojis for brands

February 4, 2016

Via: Digiday

Now that Twitter’s branded emojis are everywhere, advertisers want to know if they work. Twitter has sold advertisers more than a dozen custom emojis since they launched in September, and at least four are running in the Super Bowl, from […]

Social Media Marketing

House of Fraser’s #Emojinal campaign: massive fail or marketing genius?

February 2, 2016

Via: Econsultancy blog

We may never be sure what compelled House of Fraser (HoF) to completely abandon its brand identity and tweet a Snapchat-style picture of John Terry wearing a cartoon crown and holding a balloon. All we know is that it happened. […]