Your brand identity is the mortar that holds your brand together. Consistent branding is key to creating a brand that is memorable and easily recognizable to customers. Effective branding involves sculpting a brand identity that carries through across all of your marketing platforms and consumer touchpoints. Everything from graphic design to content development, web design to email signatures should subscribe to your brand identity. That way, from first to last impressions, your customers will know exactly who you are as a brand.
