Put 10 graphic designers in a room and they’ll have 50 stories about beautiful website designs they launched that looked just awful six months or a year later.
That’s the double-edged sword of modern content management systems. A CMS gives content managers a tremendous amount of control. Used wisely, that control can help make a website even more effective as a marketing tool over time.,
Without forethought and planning, though, marketing effectiveness plummets as brand identity is lost and the site’s message is muddied by design inconsistencies and outright errors.
