Marketing Channels, Social Media Marketing
April 12, 2017
Via: Social Media TodayThere are many examples of companies failing to conduct behavioral analysis, but few examples of brands that manage it successfully. Kraft is one of the success stories – in 2016 Kraft faced a branding problem: The company wanted to remove […]
October 5, 2016
Via: Media PostSearches, media consumption and social sharing increase during the holidays as pictures, videos and gift-giving ideas are researched and shared. Most consumers will spend more time online, watch more TV, and go to the movies more often during the holiday […]
July 20, 2016
Via: Media PostDemographics: All marketers use them to guide their efforts, whether they’re developing broad strategies or creating specific campaigns. But they’re outdated as a singular proxy to measure and define marketing strategies and performance. The problem is demographic data is incomplete. […]
June 6, 2023
May 25, 2023
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