Tag: B2C

May 24, 2023

Acoustic, a business-to-consumer (B2C) customer engagement firm, has debuted a multichannel marketing platform based on behavioral-experience insights across personal journeys. The new tool, Acoustic Connect, allows brands to streamline marketing processes across email, social media, SMS, messaging apps and web, […]

January 31, 2023

In the subscription arena, and in the B2C environment in general, discounts seem to be the norm. The assumption is that discounts help incentivize purchases that wouldn’t typically happen, leading to new customers. The reality is completely different. Discounts, when […]

May 26, 2022

When it comes to general content marketing, the leading question brands need to ask themselves is how they can create a meaningful customer experience and show they offer the best solution on the market. And even though I used the […]

April 25, 2022

Cookies are not slated to disappear until 2023, but marketers are already feeling the loss, judging by Cookieless World: The Shifting MarTech Landscape, a study by Loyalty Research and RepData. Of those polled, 84% have suffered a high or medium […]

April 21, 2022

No matter how far you’ve come in your content marketing career, you might wish you understood specific strategies, tactics, or skills more deeply. Or you might need a straightforward guide to explain content marketing basics to new team members. I […]

April 18, 2022

Conversions are the key KPI when defining the success of direct response campaigns for both B2B and B2C. These days, conversions are so top priority that many companies don’t even spend money on brand awareness campaigns in their paid social […]

April 7, 2022

In today’s competitive social media landscapes, companies from mom and pop shops to large enterprises are struggling to attract audiences and engage with them in meaningful (read as: business goals-oriented) ways. Of course, a successful social media program now requires […]

April 6, 2022

TikTok is the fastest-growing social media platform in the world, and it has the potential to reach over 50% of the US adult population. There are plenty of B2C companies that are doing a good job of leveraging TikTok to […]

February 16, 2022

We all do it. We see a cold email that doesn’t interest us, and we send it to our spam folder, junk folder or recycle bin. This personal knowledge can’t help but dwell in the minds of sales reps creating […]

December 13, 2021

Email is one of the most used digital channels. But it’s not the top one, according to a study published Monday by HubSpot. Rather, social media takes the leading slot, as shown in this listing: Social Media Websites/Blogs Email Marketing […]

September 30, 2021

Every day, businesses spend thousands on getting their marketing messages across. Regardless of whether the business is marketing to individuals (B2C) or other businesses (B2B), everyone is spending a lot of money and effort to reach prospects and increase market […]

September 14, 2021

One of the truths of content marketing , cruel as it sounds, is that nobody cares what your startup sells. “If your purpose is to create a content marketing strategy, you must know that your customers do not care what […]

April 15, 2021

Besides having a brick-and-mortar shop, going online to offer your products and services comes with lots of opportunities for your business. An eCommerce platform is a software application that helps businesses sell products and services online. Ecommerce platforms also help […]

March 8, 2021

When we build strategies for our clients at Convince & Convert, we usually help them plan for the next 12-24 months, but in this incredibly unusual pandemic period, it feels like we are often changing gears every six months to […]

April 22, 2020

We may be several decades into the digital age, yet technology continues to profoundly transform how we work. Nowhere is this more obvious than in business-to-business (B2B). B2B is emerging from its guise as the less glamorous cousin of business […]

March 11, 2020

With the death of traditional sales roles, B2B marketing is coming into its own. It has experienced a significant shake-up in recent years with businesses digitally transforming. Marketing is now a much more active and powerful role with a lot […]

January 24, 2020

Across the globe, many marketers are sabotaging their 2020 content marketing programs already. Their crime: failing to set goals. It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. Sure, […]

January 3, 2020

B2B and B2C marketing need to change, because no one buys like they did before. They might take a leisurely stroll through a shopping district and pop into a few stores to check out the wares. B2B buyers may do […]

August 7, 2019

If one of marketing’s main goals is, as I touched on a few weeks back, to reduce perceived risk for your prospects, then it’s worth discussing ways you can lose your audience’s trust and how to avoid the mistakes that […]

September 14, 2018

When B2B brands buy software, sometimes that’s where the relationship with the martech provider ends. But here’s how those brands can leverage martech customer success teams in order to reach their goals. The vendors know B2B and B2C companies face […]