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How To Use TikTok For B2B Marketing

TikTok is the fastest-growing social media platform in the world, and it has the potential to reach over 50% of the US adult population. There are plenty of B2C companies that are doing a good job of leveraging TikTok to build up their community and drive more sales, take Duolingo’s TikTok page for example, but why don’t we see more business-to-business (B2B) marketing on TikTok?

As a B2B brand, it can be easy to justify not using TikTok as a marketing channel. After all, most people still think TikTok is an app reserved for dancing teens, but it has expanded far beyond that. Over the past few years, thousands of niche communities like cleantok and booktok have formed on TikTok.

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