Tag: Audio

Marketing Technologies, Other Technologies

2022 spells more podcast partnerships for publishers as the audio field gets noisy

January 5, 2022

Via: Digiday

In an effort to up their audio games in 2022, a growing number of publishers plan to produce podcasts in partnership with other production companies and media organizations in an effort to stand out in an increasingly crowded field. “At […]

Marketing Channels, Social Media Marketing

TikTok adds roster of Sound Partners to emphasize audio’s role in marketing success

October 8, 2021

Via: Marketing Dive

With the addition of several audio-focused companies to its Marketing Partners program, TikTok is steering brands to diversify their tactics in an area it views as essential to engaging its audience. Nearly two-thirds (65%) of TikTok users prefer branded content […]

Marketing Technologies, Mobile Marketing, Other Technologies

Mobile gamers prefer audio ads

September 21, 2021

Via: Business of Apps

The majority (75%) of mobile gamers prefer to listen to audio ads while playing on their smartphones. That’s according to a new study from AudioMob, the audio mobile ad specialist, based on a survey of 2,200 respondents. The study showed […]

Marketing Channels, Social Media Marketing

The social audio boom and how you can take advantage of it

May 17, 2021

Via: Entrepreneur

It seems that lately they only talk about social audio . A few weeks ago, Clubhouse announced that it had closed a new round of financing (the amount was not disclosed) to respond to the exponential growth that the platform […]

Content & SEO, Marketing Channels, Marketing Technologies, Other Technologies

Audio killed the video star: Why the new king of content

May 3, 2021

Via: Entrepreneur

Legend has it that in the past there were people who spent their time listening to the radio to listen to “the song of the moment” and recorded it on a cassette to put together their Awesome Mix and enjoy […]

Marketing Technologies, News, Other Technologies

Kroger to launch targeted audio ads in store

July 9, 2020

Via: Marketing Dive

Kroger has shown a major commitment to digital ad campaigns and innovative ways to reach shoppers in recent months. This latest effort to bring audio ads to consumers in-store could resonate with people who still stand by the traditional shopping […]

Marketing Technologies, Other Technologies

5 Ways to Perfect Your Brand’s Sonic Strategy

October 29, 2019

Via: Adweek

Our world has never sounded better. The synchronous mass adoption of digital assistants, podcasts and streaming music services has put audio in an omnipresent consumer engagement role, bringing a new challenge to creative agencies that will be compelled to develop […]

Content & SEO, Marketing Technologies, Other Technologies

Radio Is Still Audio King, So Here’s How to Get Host-Endorsed Content

June 25, 2019

Via: Target Marketing

Paul Harvey will go down in history as a radio icon. His decades-long program, a mixture of reminiscence and witticism, fostered unprecedented bipartisan listenership. When Harvey spoke, people heard his warmth and sincerity. And when he seamlessly folded advertising messages […]